Money Mix

El Poder es Tuyo - Spanish Web Site for Hispanic Members
Coopera Consulting

CUNA and Coopera Consulting are partnering to provide products and services that help your credit union reach and serve the Hispanic community.

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El Poder es Tuyo™ is a Spanish-language personal finance Web site for Hispanic credit union members and potential members. "El Poder es Tuyo" translates to "The Power is Yours" in English.

El Poder es Tuyo is the ONLY Web site available that is credit union specific and fully dedicated to providing financial guidance to first and second generation Hispanics.

The El Poder es Tuyo Web site includes culturally relevant articles, coaches, videos, worksheets and more that provide Hispanics with money management information for their home, family and future.

Spanish speakers in your field of membership visiting the El Poder es Tuyo Web site will gain a better understanding of basic money management, the U.S. banking system and how credit unions differ from other service providers.



Take a tour of El Poder es Tuyo
Learn about:
- The newest onlineEDGE product
- Free newsletter
- Tips, tools & product features

View El Poder es Tuyo live
Don't know Spanish? Use Google Translate to read the content of El Poder es Tuyo. Google Translate cannot translate images and only provides a rough translation, but it will allow you to see the content your Spanish members will experience. Just go to google.com/translate and enter this URL http://tuyo.cuna.org/1/index.php

"I found the site to be very good. I had not found one like this because my husband does not understand English very much and the exercise that you put to learn as a couple is very detailed."

"First of all I want to thank you for making this site available in Spanish, it gives us peace of mind and confidence knowing that our questions and doubts will be answered in our language, although I understand English nearly perfect, I prefer Spanish. Thanks!"

- Members of First Financial Credit Union
  Skokie, IL



First and second generation Hispanic members and potential members who are more comfortable learning in the Spanish language about home, family and future financial issues they are experiencing.



Nearly 70% of Hispanic non-members are ages 25-44.

Hispanics account for about half of the U.S. population growth since 2000. The Hispanic population offers an excellent opportunity for credit unions to attract younger members and build their pool of potential borrowers.

With El Poder es Tuyo, your credit union will have access to a unique, high-quality, high-engagement outreach tool that will:


From 2004 to 2008, Hispanic Internet users with home broadband connections grew from 28% to 68%. Make sure your credit union reaches this audience by providing relevant financial information online.

Spanish-language - Reach Hispanics in their first language to help ease mistrust of financial institutions. All articles, coaches, videos, worksheets and more are posted in Spanish. Many articles also include an English translation to build relationships with bilingual families.

Culturally-relevant - All content is written or reviewed by native Spanish speakers to ensure that culturally relevant topics and sensitive word choices engage Hispanics, while positioning your credit union as genuinely understanding their needs.

Interactive Spanish coaches - Provide personal guidance without hiring more staff. Walk and talk members through major financial decisions with simulations, calculators, work sheets and quizzes. These Flash-driven tutorials prepare members for major purchases and steer them to your credit union for financing and other services.

New content weekly - Pull members back to your Web site with continual (and automatic) additions. Your staff can focus on getting the word out, not writing articles and developing content.

Advice from national experts in video clips - Enhance your credit union's reputation as a consumer advocate and champion of members.

Monthly subscriber e-mails - Receive updates about content additions, upcoming features and tips on how to promote El Poder es Tuyo to your members and potential members.

Customize El Poder es Tuyo - Keep your products and services in mind and brand your credit union as a source for valuable financial information by adding your credit union name and a link back to your Web site on the El Poder es Tuyo Web site.

No Advertisements - Keep your members and potential members linked to your credit union's Web site. No advertisements are featured in El Poder es Tuyo.

Poder icon Hispanics Drive Member Growth - Read this Credit Union Magazine cover story about how attracting and serving Hispanic members drives membership growth and bolsters the bottom line.

Marketing Materials Subscribers have access to FREE ready-to-use, customizable marketing materials to help drive members to El Poder es Tuyo.

Related Resources View all CUNA onlineEDGE products designed for your members.


An annual subscription to El Poder es Tuyo is $945 for credit unions with greater than $20 million in assets, and only $650 for those with $20 million or less. Want a product tour and special pricing? Call Darlene at 800-356-9655, ext. 4344.