National Credit Union Brand Signatures and Slogans

Please refer to the graphic standards governing the marks (see below) prior to using the signature and/or slogan.

The purpose of these rules is to protect the integrity of the trademarks, to ensure that their value and equity as symbols of the credit union brand increase over time, and to defend them against trademark infringement. It is in the best interest of all credit union organizations to respect and follow these graphic standards. We are all stewards of our national brand and its symbols. Only if we treat our brand signature as a valuable property will it grow to become a universally recognized symbol of pride for our movement and a mark of trust for our members.

The national credit union brand signature and slogan are registered trademarks of Credit Union National Association, Inc. Credit unions and leagues that are members of CUNA are automatically entitled to use the national brand signature and slogan.

Due to the technicalities of trademark law, credit unions that are not members of CUNA need to execute and return a license agreement in order to use the national brand signature and slogan. Completing and returning this no-fee agreement will be helping support CUNA's legal capability to guard against unauthorized or inappropriate use.

Vendor Licensing Policy

Credit Union National Association, Inc. (CUNA) makes the Collective Service Mark (the hands and globe with the initials "CU" reversed out of the globe) available to leagues and credit unions that are affiliated with CUNA. The National Credit Union Brand signature (the linked hands logo and the words "America’s Credit Unions") is made available to all credit union leagues and their member credit unions to be used to show affiliation with the credit union movement.

Only CUNA Strategic Services, Inc (CSS) endorsed vendors are licensed to do all of the following: carry stock items bearing the CUNA Collective Service Mark or the National Credit Union Brand (the "Marks"), advertise the availability of items by displaying the Marks in any medium, and have the Marks be the most prominent feature in any ad.

Non-endorsed vendors can fill league and credit union orders requesting the Marks, but are not licensed to advertise the Marks.

As the policy states, however, all vendors, endorsed or non-endorsed, are permitted to fill specific credit union orders requesting the Marks.

Standard Format with slogan
Four-Color Version
[EPS] [TIFF]
Two-Color Version
[EPS] [GIF] [JPEG]
One-Color Version (with tint)
[EPS] [GIF] [JPEG] [TIFF]
One-Color Version (solid)
[EPS] [GIF] [JPEG] [TIFF]
One-Color Version (reverse)
[EPS]


Standard Format without slogan
Four-Color Version
[EPS] [TIFF]
Two-Color Version
[EPS] [GIF] [JPEG]
One-Color Version (with tint)
[EPS] [GIF] [JPEG] [TIFF]
One-Color Version (solid)
[EPS] [GIF] [JPEG] [TIFF]
One-Color Version (reverse)
[EPS]


Standard Format/Small Space Version
Four-Color Version
[EPS] [TIFF]
Two-Color Version
[EPS] [GIF] [JPEG]
One-Color Version (with tint)
[EPS] [GIF] [JPEG] [TIFF]
One-Color Version (solid)
[EPS] [GIF] [JPEG] [TIFF]
One-Color Version (reverse)
[EPS]


Portrait Format with slogan
Four-Color Version
[EPS] [TIFF]
Two-Color Version
[EPS] [GIF] [JPEG]
One-Color Version (with tint)
[EPS] [GIF] [JPEG] [TIFF]
One-Color Version (solid)
[EPS] [GIF] [JPEG] [TIFF]
One-Color Version (reverse)
[EPS]


Portrait Format without slogan
Four-Color Version
[EPS] [TIFF]
Two-Color Version
[EPS] [GIF] [JPEG]
One-Color Version (with tint)
[EPS] [GIF] [JPEG] [TIFF]
One-Color Version (solid)
[EPS] [GIF] [JPEG] [TIFF]
One-Color Version (reverse)
[EPS]


Landscape Format with slogan
Four-Color Version
[EPS] [TIFF]
Two-Color Version
[EPS] [GIF] [JPEG]
One-Color Version (with tint)
[EPS] [GIF] [JPEG] [TIFF]
One-Color Version (solid)
[EPS] [GIF] [JPEG] [TIFF]
One-Color Version (reverse)
[EPS]


Landscape Format without slogan
Four-Color Version
[EPS] [TIFF]
Two-Color Version
[EPS] [GIF] [JPEG]
One-Color Version (with tint)
[EPS] [GIF] [JPEG] [TIFF]
One-Color Version (solid)
[EPS] [GIF] [JPEG] [TIFF]
One-Color Version (reverse)
[EPS]


Not finding what you are looking for? Send your requests for additional formats and general Brand Campaign inquiries to Katye Long (klong@cuna.com) or call 1-800-356-9655, extension 5778.