CUNA Regulatory Comment Call

April 16, 2008

State Of Financial Literacy In The United States & Proposed Solutions To Improve It

The President’s Advisory Council on Financial Literacy was recently established to help promote and enhance financial literacy among Americans. “The President formed this Council because he understands that financially literate Americans fare better in life,” stated David Nason, the Assistant Secretary for Financial Institutions. The Council is comprised of individuals from different areas within the financial sector, such as CEO of the National Endowment for Financial Education Ted Beck and Chairman of the Council Charles Schwab from the Charles Schwab Corporation.

In order to effectively achieve its objective, the Council is collecting information on the current state of financial literacy among the public. The Council is also seeking ideas and suggestions on how to better improve such literacy. Once gathered, the Council plans to assess this information in order to establish and implement a plan to help improve financial literacy among Americans.

The Council has specifically requested information on:

Please feel free to fax your responses to CUNA at 202-638-7052; e-mail them to Senior Vice President and Deputy General Counsel Mary Dunn at and to Regulatory Research Counsel Luke Martone at; or mail them to Mary and Luke c/o CUNA’s Regulatory Advocacy Department, 601 Pennsylvania Avenue, NW, South Building, Suite 600, Washington, DC 20004-2601. You may also contact us at 800-356-9655, ext. 6032, if you would like a copy of the request, or you may access it here.

Please send all comments to CUNA by Friday May 16, 2008.


  1. Youth financial literacy: How can financial literacy among young people be improved?

  2. Financial education in the workplace: How can financial education be provided in the workplace? What financial education issues should be addressed in the workplace?

  3. Financial access for underserved markets: How can access to financial services be increased in underserved markets? What markets are underserved for financial services?

  4. Financial literacy research: What questions should be answered to provide a thorough understanding of the current state of financial literacy in the country? What are the gaps in existing research on financial literacy?

  5. Outreach and awareness: What are the best ways to communicate to those who lack awareness of financial education resources?

  6. Current state of financial literacy: What are your thoughts regarding the overall financial literacy among the American public? Any noticeable trends?

  7. Other comments: Any other comments or thoughts?

Eric Richard • General Counsel • (202) 508-6742 •
Mary Mitchell Dunn • SVP & Deputy General Counsel • (202) 508-6736 •
Jeffrey Bloch • Assistant General Counsel • (202) 508-6732 •
Lilly Thomas • Assistant General Counsel • (202) 508-6733 •
Luke Martone • Senior Regulatory Counsel • (202) 508-6743 •